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Grey's Anatomy star and photographer Brad Everett Young was one of our own. Love him or hate him, he was the founder of “Jem’s Space” on myspace.com. He shared some great photography of Jem dolls, fashions, and prototypes. The information was not always correct, because his main source didn’t really have a connection to the Jem line. He is a devastating loss to the Jem community. |
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Jem and the Holograms: Truly Outrageous Comic Collection
The Encore Era
Coming to Kickstarter
in November 2025
backerkit.com | kickstarter.com |
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| Image credit The Loyal Subjects |
Jem Deluxe Album
coming November 28, 2025,
with 2 new reimagined songs!!! |
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| Holy Truly Outrageous 40th Anniversary, Synergy! |
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Glitter'n Gold Jem Sticker Fun Experience
(click GnG Jem) |
NEW On 
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I am Riot!!! & Rapture!
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The Original
Presentation Illustration |
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JEM Store Signage
(click signage to see more)
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JEM and me
at NYCC 2011 |
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| Britta Phillips singing voice of JEM, Samantha Newark speaking voice of JEM, & Joelle Dunn 1987 Rebrand voice of JEM
at Jemcon2024 |
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Coming Soon!!! SDCC2022

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Desperately Seeking
Rockin' Romance Jem

To include on the website
and in a collector's guide book!!!
If you have any leads let me know -- buy at a decent price or maybe even trade for it.
contact me
or any other prototype doll, deco guide, head mold, prototype fashion, etc.
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Let Hasbro know we need the complete original soundtrack in stereo!!!
(you have permission to use this image)
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Jem the triple-platinum recording artist who never got her fair dues!!!
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Let Hasbro & Netflix know we need 13 more episodes to complete the 3rd season!!!
We need the Entropy storyline, we need Graphix, we need a Minx and a Rapture origin story, plus a hand full of unproduced scrips.
(you have permission to use this image)
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some might find irony in my new
web-hosting provider

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The Missing Master Tapes

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| Licensing |
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Jem's Pet
Rama Llama |
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| Wedding KImber & Male |
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| Ruby Red™ Jem® |
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JEMstars
JEM Character Bios
1985 Jem/Jerrica
Benton™ | Kimber
Benton™ | Aja Leith™ | Shana Elmsford™ | Rio Pacheco™ | Roxanne
"Roxy" Pelligrini™ | Mary
"Stormer" Phillips™ | Phyllis
"Pizzazz" Gabor™ | Eric Raymond™ | Mrs. Bailey™ | Synergy™ | Howard
Sands™ | Zipper™ | Countess
Danielle Du Voisin™ | Lindsey
"Lin-Z" Pierce™ | Anthony
Julian™ | The
Starlight Girls™
1986 Vivien
"Video" Montgomery™ | Constance
"Clash" Montgomery™ | Jeff Wright™ | Harvey
Gabor™ | Shawn Harrison™ | Giselle
"Danse" Dvorak™ | Techrat™
1986.2 Alex Couto | Alyx Couto | Entropy
1987 Carmen "Raya"
Alonso™ | Craig Phillips™ | Sheila
"Jetta" Burns™ | Harriet
Horn™ | Emmett
Benton™ | Jacqui
Benton™
1988 Rory "Riot"
Llewelyn™ | Ingrid "Minx"
Kruger™ | Phoebe
"Rapture" Ashe™ | Maeve
"Astral" Eldrich™ | Regine
Césaire™ Gwendolyn
"Graphix" Snyd™ | Rama Llama
2015 Blaze™ |
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JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)
hallmark.com |
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| The Hasbro Dolls 1986 |
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| The Hasbro Dolls 1987 |

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| The Hasbro Dolls 1988 |
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JEM's
40th Anniversary
of the first airing on Super Sunday
November 3, 1985 -- November 3, 2025 |
JEM's
40th Anniversary
of the Jem
dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2026 |
JEM's
40th Anniversary
of "the
Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2026 |
JEM's 40th Anniversary
of the first "New" Jem
episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2026 |
JEM's 40th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2026 |
JEM's 40th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2027 |
JEM's 40th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2027 |
JEM's 40th Anniversary
of the Hollywood Jem episodes.
Jan. 11-12, 1988 - Jan. 11-12, 2028 |
JEM's 40th Anniversary
of the "the Stingers" Jem episodes.
Feb. 02-03, 1988 - Feb. 02-03, 2028 |
JEM's 40th Anniversary
of the "A Father Should Be..."
Jem episodes. (the end)
May 02, 1988 - May 02, 2028 |
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| Jem @ Comic Cons |
| JEM
@ 2012 San Diego Comic-Con |
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JEM
@ 2011 New York Comic-Con
& UNIT•E |
myself with Jem
at NYCC 2011
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see more in Jem's Info/History menu
Jem@Cons drop down window |
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JEM's Beatin' Beetle
My Dream Car! |
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| JEM's Glitter'n Gold VW |
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Fun
Facts:
- "Saturday's
Hub premiere of "Jem and the Holograms" (2-5 p.m.)
earned significant double-digit growth versus the prior
week"
thefutoncritic.com
- Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
2.) G.I. Joe, 3.) Smurfs, 4.) Transformers,
5.)Thundercats
Playthings - June 1987
- Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
- 1987 - "Hasbro said it had projected sales of $30
million this year, but had only sold $21 million worth of
Jem dolls"
LA Times - Aug 22, 1987
- The Jem theme went Triple Platunum by Aug. 1987 - over
3,000,000 dolls sold which included the theme song.
LA Times - Nov 9, 1987 - thanks CTD
- By Sept. 1988 over 5,000,000 dolls were sold.
looking for source
- Jem was voted the 1986 Girls Toy of the Year in Australia
article unknown
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Things
to see:
TotallyJem! Exclusive:
Rare and/or Exclusive:
Rare:
Lots or rare and exclusive information and database and
every click |
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webmaster |
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| Awards |
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| March 2002 |
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| February 2001 |
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| February 2001 |
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| Please do not use any images
without permission. Most images are from my personal collection,
and many are exclusive to this site. |
| feel free to contact me about in questions or corrections for the site ... or if you have any questions about Jem in general |
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| This site was created on a Mac. |
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the JEM Deco Guide, Rooting Master & Paintmaster
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Welcome
to the
Official home of
Ruby Red Jem!
Update: Hasbro was working on a "Ruby Red Jem"(?) doll for 1988. The high end doll would have come in a red dress, but it never appeared in the series before the series was canceled.
Glitter'n Gold Jem was approved by Marketing on March 6th, 1986 -- after receiving more information on deadlines for another 1988 doll, I believe this head is 1987 Glitter'n Gold Jem/Jerrica and not the high end red dress Jem intended for a 1988 release.
I have conformed this Ruby Red Jem head is 100% Glitter'n Gold Jem. I found information on website called TotallyJem! linking the number on the back of her head with the Glitter'n Gold Jem/Jerrica fashion. Great website, you should check it out :)
Now you might be asking who is “Ruby
Red Jem”? Why you may have never heard of her?
Was she a 1988 unproduced Jem doll? Ruby Red Jem was
a working name for “Glitter’n Gold Jem”.
So now your asking why did they call
her “Ruby Red Jem” instead of “Glitter’n
Gold Jem”? Because Hasbro, Mattel and other toys
companies had toys produced in the same Asian factories,
the “working name” kept the competition
in the dark. Product Managers from all the toy companies
would go to the factories to check on production. If
Hasbro was using the name “Glitter’n Gold”
then Mattel would have known Jem was “going gold”
and immediately Mattel would have created a gold themed
Barbie to compete. (Senior Design of Girls' Soft, told me this long before this Deco Guide surfaced)
It seems like the eye made-up was green
to throw off anyone that was trying to figure out what
this doll was going to look like, if this was really Glitter'n Gold.
I think this is an especially exciting
part of Jem’s history because Ruby Red was also
the name Hasbro gave to Sunbow to develop the cartoon.
Christy Marx the writer of the Glitter and Gold episode
noted that she felt like Hasbro did not trust Sunbow
to keep the secret identity of this doll.
I’m not sure why the name Ruby
Red was chosen, if was a color choice, like the official
color of Jemstar earrings (thou those seem more garnet
red) or even a Red Carpet reference since Glitter’n
Gold was developed as a Hollywood Glamour theme. I'm wondering if the name came from a possible nick name for the designers son -- he is a redhead with the name of Rudy.
I find it interesting that Ruby Red was
not completely eliminated from Glitter'n Gold because
Hasbro used a ruby color dot for the "i" in
Glitter.
I think it is also very cool to see the
mold number is 601095-49M, which brakes down to 1986
January 09, fifth mold logged that day. The 49M represents
that this is the 49th version of the mold and/or make-up
design. The date only shows us with the original mold
was logged, but does not give us any information about
when this mold was created and if (or when) it might
have been shipped over to China to begin decoration
of the dolls. This shows us that Glitter’n Gold
or “Ruby Red” was in development before Jem
debuted at the 1986 New York Toy Fair.
Ruby Red “Jem”
Deco. Guide
601095-49M
(Original mold/doll date: 1986 January,
49th model for the month)
the 4th and 5th numbers are not the day of the month, as I was previously told.
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With a little photoshop fun,
this logo is what Mattel might have been expecting for
Jem’s big Ruby Red theme of 1987.
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| 1987
Jem/Jerrica |
“1987 Jem/Jerrica”
does not seem to have a “working name” like
“Ruby Red”. More then likely the new Jem/Jerrica
doll didn’t need a fake identity because it was
assumed that the Jem/Jerrica doll would be available
again in 1987 and they just changed her face –
so in a way the name “Flash’n Sizzle”
was still protected from the competition by the working
name of “1987 Jem/Jerrica”. Another reason
they might have only called her “1987 Jem/Jerrica”
is because a new name may not have been finalized or
even considered. Hasbro cases for “Flash’n
Sizzle Jem” have the name “Flash’n
Fashion Jem”, but the word “Fashion”
is was covered up with “Sizzle” …
so Sizzle may have been a very last minute change for
a doll that could have just came out as Jem/Jerrica,
similar to the “New Look” Holograms –
they did not have a name change and were not
incorporated into a theme. I assume Hasbro did not see
a reason to disguises her name because Flash’n
Sizzle was only a one up doll, while Glitter’n
Gold was a complete theme that included Jem, Rio, fashions
and a new roadster.
1986 June 01 is the mold was logged,
and when Hasbro must have decided to give Jem/Jerrica
a new look. It is interesting to see that Ruby Red had
a new face five months before they changed the Jem/Jerrica
face to match. The 1986 Jem/Jerrica the Holograms and
Misfits were already on the shelves, the last of the
playsets and Rio were just making their way to the stores,
and Jem the series was still a month away from officially
starting with the new "Starbright" epsidoes. |
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1987 Jem/Jerrica Rooting
Master
606014-15M
(Original mold/doll date: 1986 June,
15th model for the month)
the 4th and 5th numbers are not the day of the month, as I was previously told. |
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| Ruby Red Jem vs.
1987 Jem/Jerrica |
I
will be locating some bad hair cut dolls in my collection
to do a better comparison between these heads and the
produced Glitter'n Gold and Flash'n Sizzle dolls. But this 1987 Jem/Jerrica head seems
a lot different and smaller than the Ruby Red Jem head.
When comparing them with a typical doll with hair the
head molds seem the same as their produced version.
So are the produced head really different? They don’t
seem to be that different, and it seems like they should
be the exact same mold, except for being produced in
two different factories with two different molds.
I recently learned that the reason the Ruby Red Jem head is 9% larger is because the rubber shrinks in the production process. So Ruby Red Jem and Rama Llama below are both larger than the produced version.
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| Jem
Pet |
| “Jem Pet”
is next on the list, and like 1987 Jem/Jerrica she too
doesn’t have a “working name” other
than “Jem pet”. So who knows if Rama Llama
was already the given name for Jem’s pet llama
by March of 1987 or not. But this is solid evidence that
this llama was created specifically to be a part of the
Jem line.
604005-19M = April 1986. 1986 April was when the 15 Super Sunday
segments combined and aired as the five-part episode
in the Jem series. That shows how early Hasbro wanted
to give Jem a pet and already decided to make her pet
a llama. The dolls only debuted at 1986 Toy Fair a
few months earlier.
The 1987 March 13 date should be when
the paint was finalized to start production. That date
is the Friday before the brand new Jem “Glitter
and Gold” episode was aired for the first time
on Sunday March 15, 1987. This was also a few weeks
after the 1987 Toy Fair, and around the time Hasbro
decided to stop development on Jem line after little confidence
was shown by the toy story buyers for the 1987 line,
including the Glitter’n Gold theme. That may explain
why she was produced for the 1988 line and became a mail-in offer for
My Little Pony. |
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Jem Pet
Paintmaster-keep
#604005-19M
3-13-1987
(Original mold/doll date: 1986 April, 19th model for the month)
the 4th and 5th numbers are not the day of the month, as I was previously told.
This is one of three, the
other two were sent to the factory in China. This Paintmaster
was kept for Hasbro’s record, so they would have
reference to what was sent to China. The original designer
of Rama Llama was responsible for painting this paintmaster
and hand wrote the information on the bottom.
This Paint Master was completed on March 12, 1987. |
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| Updated:
December 5, 2021 2:20 PM
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Contact
• Updates • Site
Map • Site Index •
Zip2Top |
| check
the Updates page to see what may
have been updated |
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| JEM®,
the Holograms®, the Misfits®, the
Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro,
Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988
Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.
Current:JEM®, JEM & the Holograms®:
© Hasbro, Inc.
This site is not affiliated with any copyright holders. This
site if for educational purposes only. Any references and/or images
of non-JEM doll lines if for opinion purposes only. No images can
be used without permission and/or for the purposes of profit. All
images, and/or scans are from my person collection, unless other
wise stated. Any 3rd party references to information or images on
this site must include a link to this site totallyjem.jemmagic.com
or parent site jemmagic.com.
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