Hasbro had Jem on display at the New York Comic-Con from Oct 13-16, 2011, for her 25th Anniversary. The display included the old Hasbro dolls, Hasbro Toy Fair Catalogs with Jem on the cover, along with new t-shirts available at welovefine.com. They had a real live Jem, a video promo for the DVDs, just released, and lots of Giveaways. Jem/Jerrica, and especially Synergy, were also featured in an exclusive comic book under the title UNIT:E.

I just had to go and check it out for myself. This page includes lots of pictures from the con that I thought you might find interesting, cool, and/or funny – with lots of pictures of Jem and the display sprinkled in. I had to “Take a Train” to see Jem, so I had to include a shot of it, along with the first shots of the city coming out of the subway and into the fog. I also had to include the line, starting on the south side of the building, then west, then north, and finally the entrance on the east side. It was a long line, but moved quickly.

Doll Geeking: the dolls were all either H22 (Misfits) or H44 (Holograms), so no H32 (Super Star version). Most of the dolls had a "Sign Off Sample" tag that read "Hasbro Standard". These dolls would have been from the Hasbro Archive. Five of each toy have these "Sign Off Sample" tag -- one goes into the Archive, one goes to the Factory in which the toy is made, one to Marketing, one to Packaging, and the fifth goes to the Designer of the specific toy. They had Synergy displayed only out of the box, rest of the dolls were displayed in a box (Jem and Rio in and out of the box), and the Synergy had to color change problem with her legs. The Rockin’ Roadster was also missing hubcaps and the hood ornament.

(click images for larger previews)

• welovefine Patrick Nagel inspired Jem t-shirt poster
• J&R Jem On Sale postcard
• Jem/Hub sweatbands
• Jem on DVD inflatable guitar

(poster is curved from rolling for travel)

Jem, or I should say Synergy, has new life in this Hasbro New York Comic-Con Exclusive comic book. The comic is developed to highlight some of Hasbro inactive and/or less known brands.

Brands include: Stretch Armstrong (2 page*), M.A.S.K. (2 page*), Jem and the Holograms (2 page*), The Action Man. (1page) and Battleship Galaxies (1page), Micronauts (2 page*), UNIT:E (1 page) and Candy Land - Kingdom of Sweet Adventures (1 page), & Primordia (2 page*). There may be a hint to a new brand called UNIT:E that does not anything to do with brands highlighted in the comic.
* = 2 page spread

UNIT:E and/or this comic book seems to be a launching point for the brands Hasbro is updating for new toys lines, movies, and/or TV series.