JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.
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JEM2023

Grey's Anatomy star and photographer Brad Everett Young was one of our own. Love him or hate him, he was the founder of “Jem’s Space” on myspace.com. He shared some great photography of Jem dolls, fashions, and prototypes. The information was not always correct, because his main source didn’t really have a connection to the Jem line. He is a devastating loss to the Jem community.

 
Jem and the Holograms: Truly Outrageous Comic Collection
Jem and the Holograms: Truly Outrageous Comic Collection
The Encore Era
Coming to Kickstarter
in November 2025 

backerkit.com | kickstarter.com
Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive
Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive
Image credit The Loyal Subjects
Jem Deluxe Album
coming November 28, 2025,
with 2 new reimagined songs!!!
Jem Deluxe Album coming November 28, 2025, with 2 new reimaged songs!!!
1985-2025 JEM 40 Truly Outrageous Years!
JEM2023
Holy Truly Outrageous 40th Anniversary, Synergy!
the Toy Book has revealed ... The Loyal Subjects licensed Jem/Jerrica figure/doll!!!
Funko JEM and the Holograms - JEM
Jem and The Holograms Exclusive Card Holder and Bookbag
Cromy Colecciones Ladies Pack Vol. II
Glitter'n Gold Jem: Sticker Fun - 1987 Weekly Reader Books - A Golden Book/Western Pub. Co. 2165-1
Glitter'n Gold Jem Sticker Fun Experience
(click GnG Jem)

NEW On

I am Riot!!! & Rapture!
The Original Riot™ Judith Nelson Presentation Illustration The Original Rapture™ Judith Nelson Presentation Illustration
The Original
Presentation Illustration
The Original Presentation Illustration The Original Presentation Illustration
The Original Presentation Illustration The Original Presentation Illustration

4' JEM Sign P/N182243.00A
JEM Store Signage
(click signage to see more)

JEM and me
at NYCC 2011
with JEM at the 2011 New York Comic-Con
Britta Phillips singing voice of JEM, Samantha Newark speaking voice of JEM, & Joelle Dunn 1987 Rebrand voice of JEM at Jemcon2024
Samantha Newark speaking voice of Jem as Jem at Jemcon2022
 

JEM and Pizzazz action figures!
Coming Soon!!! SDCC2022
Super7 SDCC JEM
 

Desperately Seeking
Rockin' Romance Jem
Desperately Seeking Rockin' Romance Jem 1988 Hasbro
To include on the website
and in a collector's guide book!!!
If you have any leads let me know -- buy at a decent price or maybe even trade for it.
contact me
or any other prototype doll, deco guide, head mold, prototype fashion, etc.

 
Let Hasbro know we need the complete original soundtrack in stereo!!!
Let Hasbro know we need the complete original soundtrack in stereo!!!
(you have permission to use this image)
Let Hasbro know we need the complete original soundtrack in stereo!!!
Jem the triple-platinum recording artist who never got her fair dues!!!
Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!
Let Hasbro & Netflix know we need 13 more episodes to complete the 3rd season!!!
We need the Entropy storyline, we need Graphix, we need a Minx and a Rapture origin story, plus a hand full of unproduced scrips.
(you have permission to use this image)

some might find irony in my new
web-hosting provider

Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!


Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers


Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers


The Missing Master Tapes
the JEM Master Tapes


Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

Licensing
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Jem's Pet
Rama Llama
Rama Llama Jem's Pet
Wedding KImber & Male
Wedding KImber & Male!!!

Ruby Red™ Jem®
Welcome to the Official home of Ruby Red Jem!

Hey Look it's Jem, Hollywood Jem ...

Jem 2.0

35 Years of JEM! 1985-2020

JEMstars
JEM Character Bios

1985 Jem/Jerrica Benton™ | Kimber Benton™ | Aja Leith™ | Shana Elmsford™ | Rio Pacheco™ | Roxanne "Roxy" Pelligrini™ | Mary "Stormer" Phillips™ | Phyllis "Pizzazz" Gabor™ | Eric Raymond™ | Mrs. Bailey™ | Synergy™ | Howard Sands™ | Zipper™ | Countess Danielle Du Voisin™ | Lindsey "Lin-Z" Pierce™ | Anthony Julian™ | The Starlight Girls™

1986 Vivien "Video" Montgomery™ | Constance "Clash" Montgomery™ | Jeff Wright™ | Harvey Gabor™ | Shawn Harrison™ | Giselle "Danse" Dvorak™ | Techrat™

1986.2 Alex Couto | Alyx Couto | Entropy

1987 Carmen "Raya" Alonso™ | Craig Phillips™ | Sheila "Jetta" Burns™ | Harriet Horn™ | Emmett Benton™ | Jacqui Benton™

1988 Rory "Riot" Llewelyn™ | Ingrid "Minx" Kruger™ | Phoebe "Rapture" Ashe™ | Maeve "Astral" Eldrich™ | Regine Césaire™ Gwendolyn "Graphix" Snyd™ | Rama Llama

2015 Blaze™


JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)
JEM the Comic Book!(April 2015)
hallmark.com

The Hasbro Dolls 1986
Jem/Jerrica 4000 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1986 -- images from 1986 Hasbro Toy Fair Catalog
Rio 4015 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Hasbro Dolls 1987
Glitter'n Gold Jem/Jerrica 4001 and Rio 4016 1987 -- images from 1987 Hasbro Toy Fair Catalog
Rock'n Curl Jem 4002 and Flash'n Sizzle Jem 4003 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Danse, Video, and Raya 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Clash and Jetta 1987 -- images from 1987 Hasbro Toy Fair Catalog
Synergy 4020 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Starlight Girls 4025, Ashley, Krissie, and Banne 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Hasbro Dolls 1988
Rockin' Romance Jem 4004 and American Beauty Jem 4007 -- images from 1988 Hasbro Pre-Toy Fair Catalog
"scented" Hollywood Jem 4009 and "basic" Hollywood Jem 1988 -- images of prototypes and Illustration from Doll Reader Magazine
The Holograms 4005, Regine and Astral -- images from 1988 Hasbro Pre-Toy Fair Catalog
The Misfits 4010, Pizzazz and Gaphix 1988 -- images of prototypes
The Stingers 4012, Riot, Rapture, and Minx 1988 -- images of prototypes

JEM's 40th Anniversary
of the first airing on Super Sunday
November 3, 1985 -- November 3, 2025
JEM's 40th Anniversary
of the Jem dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2026
JEM's 40th Anniversary
of "the Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2026
JEM's 40th Anniversary
of the first "New" Jem episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2026
JEM's 40th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2026
JEM's 40th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2027
JEM's 40th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2027
JEM's 40th Anniversary
of the Hollywood Jem episodes.
Jan. 11-12, 1988 - Jan. 11-12, 2028
JEM's 40th Anniversary
of the "the Stingers" Jem episodes.
Feb. 02-03, 1988 - Feb. 02-03, 2028
JEM's 40th Anniversary
of the "A Father Should Be..."
Jem episodes. (the end)
May 02, 1988 - May 02, 2028

JEM on tubi

Jem @ Comic Cons
JEM @ 2012 San Diego Comic-Con
HollywoodJem Integrity Toys - licensed by Hasbro -  ©2012 Hasbro
JEM @ 2011 New York Comic-Con
& UNIT•E

myself with Jem
at NYCC 2011
with JEM at the 2011 New York Comic-Con
see more in Jem's Info/History menu
Jem@Cons drop down window

JEM's Beatin' Beetle
My Dream Car!
JEM's Beatin' Beetle - My Dream Car!
JEM's Glitter'n Gold VW
JEM's Beatin' Beetle - My Dream Car!

Fun Facts:

  • "Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
    thefutoncritic.com
  • Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
    2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
    Playthings - June 1987
  • Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
  • 1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
    LA Times - Aug 22, 1987
  • The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
    LA Times - Nov 9, 1987 - thanks CTD
  • By Sept. 1988 over 5,000,000 dolls were sold.
    looking for source
  • Jem was voted the 1986 Girls Toy of the Year in Australia
    article unknown

Things to see:

TotallyJem! Exclusive:

Rare and/or Exclusive:

Rare:

Lots or rare and exclusive information and database and every click


webmaster


Awards
March 2002
the She makes an impression's Site of the month for Feb. 2001!
February 2001
Awarded 19th Feb. 2000
February 2001
get the latest TotallyJem! Bulletins on Myspace.com follow TotallyJem! on twitter.com
Please do not use any images without permission. Most images are from my personal collection, and many are exclusive to this site.
feel free to contact me about in questions or corrections for the site ... or if you have any questions about Jem in general
This site was created on a Mac.

The Produced JEM Fashions 1988 (unproduced)

On Stage Fashions™ Flip Side Fashions™ Smashin' Fashions™
Rio's Fashions™ Glitter'n Gold Fashions™ Music Is Magic Fashions™
Hollywood Jem Fashions Mardi Gras Fashions International Fashions
Leather & Lace Fashions Matching Medley™ Fashions Easy To Dress Fashions
JEM's Fashion Connection

Glitter'n Gold Fashion
Hollywood Jem Fashions™

       

The Hollywood Jem Fashion Assortment has been confirmed. I’ve given Hollywood Jem her own page, so there is more written about the Hollywood Jem Fashion Assortment there. I am including the same images to this Fashion Assortment page, to compare with the other possible 1988 fashions assortments.

       
"Jem Special Theme Asst / Hollywood - Pink & Gold Suite" 610101-08T
as seen in 5205-63 - "Straight from the Heart"
source my personal collection
Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment
(click image) (click image) (click image) (click image)
       
"Hollywood Asst - Pink Cloak" 608096-06T
1st Polaroid is recolored to match pattern color description.
source my personal collection
Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment
(click image) (click image) (click image) (click image)
       
"Special Promo" 611154-01M
This dress was orignally designed
as a Smashin' Fashion.

source eBay
no actual information included
may be connected to the blue jacket/dress in
5205-61 - "The Day Music Died."
source my personal collection
Hollywood Jem Fashion Assortment Hollywood Jem Fashion Assortment
(click image) (click image) (click image) (click image)
       
Treasure Hunt Jem Might be another Hollywood Jem fashion, because it seems to be on the top shelf in the fashion department at Hasbro very far right -- to the right of the the "Special Promo"/Bridesmaid Dress.
source Sunbow
      (click image)
       
photo26 This might be a Hollywood Jem Fashion Assortment prototype, I never got a confirmation on what this dress was, so it could also be something from the Mardi Gras Fashion Assortment. Polaroid of Carleigh Hoff's Hasbro Jem Prototype
source Carleigh Hoff,
I scanned for her online portfolio
    source Carleigh Hoff's estate/my personal collection
(click image)     (click image)
       

On Stage Fashions™ Flip Side Fashions™ Smashin' Fashions™
Rio's Fashions™ Glitter'n Gold Fashions™ Music Is Magic Fashions™
Hollywood Jem Fashions Mardi Gras Fashions International Fashions
Leather & Lace Fashions Matching Medley™ Fashions Easy To Dress Fashions
JEM's Fashion Connection

Mardi Gras Fashions
Mardi Gras Fashions™


       

The Mardi Gras Fashions were designed differently from the typical Hasbro process. While the Girls’ Soft (plush/fabric) Department was designing fashions all the time, a fashion assortment wasn’t necessary worked on until the Girls’ Hard (plastic) Department requested that specific assortment. With the Mardi Gras Fashions, Carleigh Hoff made the Mardi Gras masks for the dolls. Management really like them and wanted her to design fashions to match. Since the masks came first, she specifically designed the entire assortment herself. Usually multiple in-house designers and/or freelance designers worked on the Jem fashion assortments, and would submit fashions for each assortment.

Hasbro sent pictures of the fashions to Sunbow and labeled them "Video Costumes." That seems like a way for Hasbro to connect them to the 1987 "Video Madness" Playsets. It’s hard to know what Hasbro was going to specifically name the assortment and how they would market the assortment – if it could have been the “Mardi Gras Fashions,” “Mardi Gras Costumes,” “Mardi Gras Video Costumes,” or “Video Costumes – Mardi Gras,” etc. It’s also hard to know if this would have been an assortment of 8, as there are 8 that showed up in the cartoon. Or the assortment might have been a 6 fashion assortment like the 1987 fashions -- all new 1987 fashions assortments had 6 fashions and 6 new fashions were added the assortments that were re-released. Only 6 of the 8 fashions seem to have been sent to Sunbow to write into the series. Strangely enough, Shana's costume is missing from the images sent to Sunbow, when it is the plot device of the episode. Somehow the storyboard artist had reference and used all 8 of the fashions. Stormer’s costume was the only fashion not designed by Carleigh Hoff.

       

6 of the 8
"Mardi Gras Fashions"

photos labeled
"Video Costumes"

  source Sunbow source Sunbow source Sunbow
  (click image) (click image) (click image)
       
As seen on Jem
5205-50 - "Mardi Gras"
Jem Mardi Gras Fashions Polaroid of Carleigh Hoff's Hasbro Jem Prototype  
  source Carleigh Hoff,
I scanned for her online portfolio
source Carleigh Hoff's estate/my personal collection  
  (click image) (click image)  
       

As seen on Kimber
of the Holograms
5205-50 - "Mardi Gras"

Polaroid of Carleigh Hoff's Hasbro Jem Prototype Polaroid of Carleigh Hoff's Hasbro Jem Prototype  
  source Carleigh Hoff's estate/my personal collection source Carleigh Hoff's estate/my personal collection  
  (click image) (click image)  
       
As seen on Aja
of the Holograms
5205-50 - "Mardi Gras"
Jem Mardi Gras Fashions    
  source Carleigh Hoff,
I scanned for her online portfolio
   
  (click image)    
       

As seen on Shana
of the Holograms
5205-50 - "Mardi Gras"

Rapture of the Stingers purchases this gown
5205-62 - "That Houdini Magic"

Jem Mardi Gras Fashions    
  source Carleigh Hoff,
I scanned for her online portfolio
   
  (click image)    
       
As seen on Raya
of the Holograms
5205-50 - "Mardi Gras"
Jem Mardi Gras Fashions    
  source Carleigh Hoff,
I scanned for her online portfolio
   
  (click image)    
       
As seen on Pizzazz
of the Misifts
5205-50 - "Mardi Gras"
Jem Mardi Gras Fashions    
  source Carleigh Hoff,
I scanned for her online portfolio
   
  (click image)    
       

As seen on Roxy
of the Misfits
5205-50 - "Mardi Gras"

Rapture of the Stingers purchases this gown
5205-62 - "That Houdini Magic"

Polaroid of Carleigh Hoff's Hasbro Jem Prototype Polaroid of Carleigh Hoff's Hasbro Jem Prototype  
  source Carleigh Hoff's estate/my personal collection source Carleigh Hoff's estate/my personal collection  
  (click image) (click image)  
       

As seen on Jetta
of the Misfits
5205-50 - "Mardi Gras"

Rapture of the Stingers leaves this gown on rack
5205-62 - "That Houdini Magic"

Polaroid of Carleigh Hoff's Hasbro Jem Prototype Jem Mardi Gras Fashions  
  source Carleigh Hoff's estate/my personal collection source Carleigh Hoff,
I scanned for her online portfolio
 
  (click image) (click image)  
       
Fashion 609038-01R could have been a concept for the "Mardi Gras Fashion Assortment," or maybe "Music Is Magic Fashion Assortment."
A Lyn Fletcher Rendering
Jem Mardi Gras Fashions Jem Mardi Gras Fashions  
my personal collection
Carleigh Hoff sketchbook
source Carleigh Hoff,
I scanned for her online portfolio
 
(click image) (click image)  
       

On Stage Fashions™ Flip Side Fashions™ Smashin' Fashions™
Rio's Fashions™ Glitter'n Gold Fashions™ Music Is Magic Fashions™
Hollywood Jem Fashions Mardi Gras Fashions International Fashions
Leather & Lace Fashions Matching Medley™ Fashions Easy To Dress Fashions
JEM's Fashion Connection

International Fashion
International Fashions™

       

The International Fashions seem like a perfect assortment for the Jem brand, especially since the 1988 inbox promotion was going to be themed "Glitter’n Gold World Tour." But Marketing thought International Fashions made it look like Hasbro was running out of ideas. The impression was that it would be like a TV show that goes on an European vacation or Hawaiian vacation to try to boost ratings. Unless Marketing changed their mind a later date, it would seem this assortment was never going to have an official release. I would like to think Market re-thought their cancelation of this collection when they gave Jem the green light in July 1987, “Jem Lives,” to fill out the 1988 line. Since new development stopped between March through July. That did not give the design department a lot of time to create brand new assortment for the 1988 lines. 

It seems like the line got pretty far along in the Girls’ Soft department, since there was Judith Nelson Presentation Illustrations created. Almost everything we know about the collection is from Carleigh Hoff, but in the Sunbow pictures of the Mardi Gras Fashion/Video Costumes a full set of those International Fashions seem to be on the top shelf, but they are cut off. So we can’t see the full fashions. But like the Mardi Gras Fashion/Video Costumes, there seems to be 8 International Fashions grouped together on that top shelf.

source Sunbow
(click image)
       
You will notice the blanket is same pattern as Rama Llama's blanket. The bowler hat looks similar to the one originally designed for Rama Llama. If feels like the top and skirt uses the same fabric cut die as 1986 "Rock Country." Jem International Fashions Polaroid of Carleigh Hoff's Hasbro Jem Prototype Polaroid of Carleigh Hoff's Hasbro Jem Prototype
source Carleigh Hoff,
I scanned for her online portfolio
source Carleigh Hoff's estate/my personal collection source Carleigh Hoff's estate/my personal collection
(click image) (click image) (click image)
       
  Jem International Fashions Polaroid of Carleigh Hoff's Hasbro Jem Prototype  
  source Carleigh Hoff,
I scanned for her online portfolio
source Carleigh Hoff's estate/my personal collection  
  (click image) (click image)  
       
    Jem International Fashions  
    source Carleigh Hoff,
I scanned for her online portfolio
 
    (click image)  
       

This illustration was on an older version of pranceatron.com, so credit is Krista's. I'm only including it here to give a more complete idea of this assortment.

Fashion designer unknown.

Jem International Fashions

This illistrasion may have been created by the designer of the fashion.

The bottom of the fashion can be seen on the top shelf, with the rest of the Internatinal Fashions.

  pranceatron.com   source Sunbow
      (click image)
       

On Stage Fashions™ Flip Side Fashions™ Smashin' Fashions™
Rio's Fashions™ Glitter'n Gold Fashions™ Music Is Magic Fashions™
Hollywood Jem Fashions Mardi Gras Fashions International Fashions
Leather & Lace Fashions Matching Medley™ Fashions Easy To Dress Fashions
JEM's Fashion Connection

International Fashion
Leather & Lace Fashions™

       

Like the International Fashions, at least one of the Leather & Lace Fashions made it far enough in the design process to have a Judith Nelson Presentation Illustration created.  Only one illustration/fashions has surfaced, but Carleigh Hoff sketched out a few other ideas. There is no way of knowing how much further her other concepts made it past the initial brainstorming sketches.

       
  Jem Leather & Lace Fashions Jem Leather & Lace Fashions  
  my personal collection source Carleigh Hoff,
I scanned for her online portfolio
 
       
       

On Stage Fashions™ Flip Side Fashions™ Smashin' Fashions™
Rio's Fashions™ Glitter'n Gold Fashions™ Music Is Magic Fashions™
Hollywood Jem Fashions Mardi Gras Fashions International Fashions
Leather & Lace Fashions Matching Medley™ Fashions Easy To Dress Fashions
JEM's Fashion Connection

Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.

Updated: October 30, 2025 11:25 AM ContactUpdatesSite MapSite IndexZip2Top
check the Updates page to see what may have been updated
       
       

JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.