In 1985 a single album version with only 7 color pages (Chromes 01-08 and the Packaging "box" page) was released. It only included 4 black and white pages -- only the 2 line art pages with Jem and the Holograms. It included the "Licensing Specifications" page and also included a "Licensed Product Quality Assurance Policy" which was not the double album version.

The 1985 album cover did not have the embossed confetti. It did not include the bi-fold promotional write up, Rio (Chromes 09-10,) the Rockin' Roadster (Chrome 11,) Stare Stage (Chrome 12,) or the Misfits (Chromes 13-17), or the Packaging page with Chromes 18,19.

Truly Outrageous
With the tremendous growth of music videos, the popularity of MTV,™ and their strong influence on today's youth, Hasbro has developed JEM, a fashion doll line with a unique approach to doll play, and a fabulous license for you to profit from!

The JEM concept combines music and fashion with a contemporary graphics and designs, unlike any other doll concept in the marketplace today. JEM's theme centers around a beautiful, young woman of the '80s with a secret, dual identity. Off stage, she's Jerrica Benton, co-owner of Starlight MUsic and the benefactor of the Starlight House for homeless girls. With the help of a holographic computer image named Synergy, that focuses her power through LED earrings, Jerrica mysteriously transforms into JEM, a truly Outrageous rock star!

Only the Beginning
For the first time in the history of Hasbro, JEM was introduced though a spectacular animated TV series as part of the Super Sunday lineup. Fifteen episodes filled with music, magic and mayhem are guaranteed to spark excitement among the young audience. JEM is also the first toy line to be introduced simultaneously in the U.S., Canada, United Kingdom, Europe and Australia, at all the major toy fairs.

The JEM storyline relates Jerrica's constant struggle to keep her father's former partner, Eric Raymond, and his "new wave" band, appropriately named The Misfits, from gaining control of Starlight Music. Jem and The Holograms, made up of Jerrica's sister Kimber and friends Aja and Shana, must fight with every note they have to outwit their evil counterparts. Rio, Jerrica's boyfriend is also JEM's road manager and has no idea that JEM and Jerrica are one is the same, adding the intrigue of a love triangle to the JEM story.

Getting Down to Business
JEM is hot and rockin' to beat of a $10 million advertising campaign, featuring a dynamic television commercial developed by Charlex (of the rock video fame), that truly captures the contemporary excitement of JEM. Seven exciting commercials will be shown in over eighty markets on network stations and the Nickelodeon cable channel.

OUT-RAGEOUS Promotion Support includes:

• The JEM TRULY OUTRAGEOUS AUDITION CONTEST, a sensational promotion is association with MTV™ where kids rehearse the JEM theme song and call a special 800 number to "audition" via telephone directly to JEM. The grand prize winner will receive an all-expense paid trip to New York City to attend the 1986 MTV Music Awards. Over a thousand prizes will be given away including video cassette players, tour jackets and a Jem video library. This promotion will be advertised on TV with a special commercial.
• Special premium offers and exclusive promotion information will be included in each package of JEM dolls and accessories.

I Got My Eye On You
The airwaves will explode in 1986 with the spring premiere of JEM made-for-TV movie, followed by a weekly half-hour television series. See Jem as she travels the world, makes movies and sings to aid hungry nations.

Music Is Magic
The JEM line extensions provide a contemporary music oriented play environment that continues the dual identity concept. Daytime fashions convert into exciting stage costumes. The Rockin' Roadster sportscar houses an FM radio. The Backstager dressing room playset has built-in speaker that hooks up to any radio. And the ultimate Star Stage looks like an electric keyboard on the outside, but opens to reveal an office setting that changes into a stage and comes complete with a cassette tape player.

She's Got The Power
Jem has the power to soar to the top of the charts and become the hottest licensing sensation. There's music in the air, so get into the groove -- with JEM!

Besides this folder, there are 20 sheets that contain the artwork from the doll boxes, and playsets. (the art for the Rock Backstager, and fashions were not included) Sewing labels and line art are also included in this kit.

• Sheet 7: The sheet for Rio shows him with brown hair.
• Sheets 1-12: These sheets have a label next to each artwork that says "Chrome#" then a number.

Jem™
Glamour, glitter fashion and fame...Jem is her name, no one else is the same! She's the hottest new rock star to hit the music scene. Underneath the wild stage costume and shocking pink hair, she's actually Jerrica Benton, co-owner of Star Light Music. The transformation to Jem comes through flashing Jemstar LED earrings that filter power from a holographic computer name Synergy.™ Jem and her band, the Holograms, must fight with every note they have to outwit their counterparts, The Misfits,™ backed by none other then Eric Raymond, Jerrica's partner in Star Light Music. It's a real battle of the bands as Jem rocks and rolls her way to the top of the charts. Truly Outrageous!

Rio™
He's a very special leading man with a cool style and watchful eye! Adored by millions of Jem™ fans, Rio's main interests are managing the activities or Jem and The Holograms™ and keeping up with his girlfriend, Jerrica™ Benton. Will he ever discover that Jem and Jerrica are really the same person?

Packaging
Jem packaging is truly outrageous! To insure that the packaging of your licensed product resembles Hasbro's Jem packaging, it is imperative that you use following guidelines when designing your package:

• A Jem logo should appear on all panels of the package.
• Seagull Light Italics is the recommended type style for package copy.
• Use fluorescent colors on the package. A top-to bottom color gradation of process yellow to orange PMS 805, to pink PMS 806 should be used for the background. PMS 842 purple should be used for type/copy.
• Be sure your company logo, name and address are clearly visible on the package, as well as the correct Hasbro legal credit line.

Labels
Sew-In Label
The Jem sewn in label is used on soft goods and identifies your product as exclusive Jem merchandise. It also provides a permanently attached copyright notice to the item. Be sure to use the correct country of origin on the label.

Sewn-On Label
This label is used externally on soft goods. To keep the look consistent, we recommend that your color coordinate this label to match the item and also size it appropriately to suit the product. Woven sewn on labels are suggested for fashions and fashion accessories.

Missing from the Nov. 14th 1987 Update, and may have come as another update:

• Rock'n Curl Jem (no known Sharon Knettell illistrations),
• "New Look" Holograms*,
• Danse,
• Raya,
• Jetta,
• Synergy,
• the Starlight Girls,
• Glitter 'N Gold™ Fashions*,
• Glitter 'N Gold Roadster,
• KJEM (no known Sharon Knettell illistrations),
• New Wave Waterbed (Sharon Knettell illistration was created),
• Video Madness (no known Sharon Knettell illistrations).

*=used for US Family Home Video art.