JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.
Jem then and now!
Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.
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Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive
Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive
Image credit The Loyal Subjects
Jem Deluxe Album
coming November 28, 2025,
with 2 new reimagined songs!!!
Jem Deluxe Album coming November 28, 2025, with 2 new reimaged songs!!!
1985-2025 JEM 40 Truly Outrageous Years!
JEM2023
Holy Truly Outrageous 40th Anniversary, Synergy!
the Toy Book has revealed ... The Loyal Subjects licensed Jem/Jerrica figure/doll!!!
Funko JEM and the Holograms - JEM
Jem and The Holograms Exclusive Card Holder and Bookbag
Cromy Colecciones Ladies Pack Vol. II
Glitter'n Gold Jem: Sticker Fun - 1987 Weekly Reader Books - A Golden Book/Western Pub. Co. 2165-1
Glitter'n Gold Jem Sticker Fun Experience
(click GnG Jem)

NEW On

I am Riot!!! & Rapture!
The Original Riot™ Judith Nelson Presentation Illustration The Original Rapture™ Judith Nelson Presentation Illustration
The Original
Presentation Illustration
The Original Presentation Illustration The Original Presentation Illustration
The Original Presentation Illustration The Original Presentation Illustration

4' JEM Sign P/N182243.00A
JEM Store Signage
(click signage to see more)

JEM and me
at NYCC 2011
with JEM at the 2011 New York Comic-Con
Britta Phillips singing voice of JEM, Samantha Newark speaking voice of JEM, & Joelle Dunn 1987 Rebrand voice of JEM at Jemcon2024
Samantha Newark speaking voice of Jem as Jem at Jemcon2022
 

JEM and Pizzazz action figures!
Coming Soon!!! SDCC2022
Super7 SDCC JEM
 

Desperately Seeking
Rockin' Romance Jem
Desperately Seeking Rockin' Romance Jem 1988 Hasbro
To include on the website
and in a collector's guide book!!!
If you have any leads let me know -- buy at a decent price or maybe even trade for it.
contact me
or any other prototype doll, deco guide, head mold, prototype fashion, etc.

 
Let Hasbro know we need the complete original soundtrack in stereo!!!
Let Hasbro know we need the complete original soundtrack in stereo!!!
(you have permission to use this image)
Let Hasbro know we need the complete original soundtrack in stereo!!!
Jem the triple-platinum recording artist who never got her fair dues!!!
Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!
Let Hasbro & Netflix know we need 13 more episodes to complete the 3rd season!!!
We need the Entropy storyline, we need Graphix, we need a Minx and a Rapture origin story, plus a hand full of unproduced scrips.
(you have permission to use this image)

some might find irony in my new
web-hosting provider

Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!


Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers


Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers


The Missing Master Tapes
the JEM Master Tapes


Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

Licensing
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Jem's Pet
Rama Llama
Rama Llama Jem's Pet
Wedding KImber & Male
Wedding KImber & Male!!!

Ruby Red™ Jem®
Welcome to the Official home of Ruby Red Jem!

Hey Look it's Jem, Hollywood Jem ...

Jem 2.0

35 Years of JEM! 1985-2020

JEMstars
JEM Character Bios

1985 Jem/Jerrica Benton™ | Kimber Benton™ | Aja Leith™ | Shana Elmsford™ | Rio Pacheco™ | Roxanne "Roxy" Pelligrini™ | Mary "Stormer" Phillips™ | Phyllis "Pizzazz" Gabor™ | Eric Raymond™ | Mrs. Bailey™ | Synergy™ | Howard Sands™ | Zipper™ | Countess Danielle Du Voisin™ | Lindsey "Lin-Z" Pierce™ | Anthony Julian™ | The Starlight Girls™

1986 Vivien "Video" Montgomery™ | Constance "Clash" Montgomery™ | Jeff Wright™ | Harvey Gabor™ | Shawn Harrison™ | Giselle "Danse" Dvorak™ | Techrat™

1986.2 Alex Couto | Alyx Couto | Entropy

1987 Carmen "Raya" Alonso™ | Craig Phillips™ | Sheila "Jetta" Burns™ | Harriet Horn™ | Emmett Benton™ | Jacqui Benton™

1988 Rory "Riot" Llewelyn™ | Ingrid "Minx" Kruger™ | Phoebe "Rapture" Ashe™ | Maeve "Astral" Eldrich™ | Regine Césaire™ Gwendolyn "Graphix" Snyd™ | Rama Llama

2015 Blaze™


JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)
JEM the Comic Book!(April 2015)
hallmark.com

The Hasbro Dolls 1986
Jem/Jerrica 4000 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1986 -- images from 1986 Hasbro Toy Fair Catalog
Rio 4015 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Hasbro Dolls 1987
Glitter'n Gold Jem/Jerrica 4001 and Rio 4016 1987 -- images from 1987 Hasbro Toy Fair Catalog
Rock'n Curl Jem 4002 and Flash'n Sizzle Jem 4003 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Danse, Video, and Raya 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Clash and Jetta 1987 -- images from 1987 Hasbro Toy Fair Catalog
Synergy 4020 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Starlight Girls 4025, Ashley, Krissie, and Banne 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Hasbro Dolls 1988
Rockin' Romance Jem 4004 and American Beauty Jem 4007 -- images from 1988 Hasbro Pre-Toy Fair Catalog
"scented" Hollywood Jem 4009 and "basic" Hollywood Jem 1988 -- images of prototypes and Illustration from Doll Reader Magazine
The Holograms 4005, Regine and Astral -- images from 1988 Hasbro Pre-Toy Fair Catalog
The Misfits 4010, Pizzazz and Gaphix 1988 -- images of prototypes
The Stingers 4012, Riot, Rapture, and Minx 1988 -- images of prototypes

JEM's 40th Anniversary
of the first airing on Super Sunday
November 3, 1985 -- November 3, 2025
JEM's 40th Anniversary
of the Jem dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2026
JEM's 40th Anniversary
of "the Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2026
JEM's 40th Anniversary
of the first "New" Jem episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2026
JEM's 40th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2026
JEM's 40th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2027
JEM's 40th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2027
JEM's 40th Anniversary
of the Hollywood Jem episodes.
Jan. 11-12, 1988 - Jan. 11-12, 2028
JEM's 40th Anniversary
of the "the Stingers" Jem episodes.
Feb. 02-03, 1988 - Feb. 02-03, 2028
JEM's 40th Anniversary
of the "A Father Should Be..."
Jem episodes. (the end)
May 02, 1988 - May 02, 2028

JEM on tubi

Jem @ Comic Cons
JEM @ 2012 San Diego Comic-Con
HollywoodJem Integrity Toys - licensed by Hasbro -  ©2012 Hasbro
JEM @ 2011 New York Comic-Con
& UNIT•E

myself with Jem
at NYCC 2011
with JEM at the 2011 New York Comic-Con
see more in Jem's Info/History menu
Jem@Cons drop down window

JEM's Beatin' Beetle
My Dream Car!
JEM's Beatin' Beetle - My Dream Car!
JEM's Glitter'n Gold VW
JEM's Beatin' Beetle - My Dream Car!

Fun Facts:

  • "Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
    thefutoncritic.com
  • Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
    2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
    Playthings - June 1987
  • Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
  • 1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
    LA Times - Aug 22, 1987
  • The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
    LA Times - Nov 9, 1987 - thanks CTD
  • By Sept. 1988 over 5,000,000 dolls were sold.
    looking for source
  • Jem was voted the 1986 Girls Toy of the Year in Australia
    article unknown

Things to see:

TotallyJem! Exclusive:

Rare and/or Exclusive:

Rare:

Lots or rare and exclusive information and database and every click


webmaster


Awards
March 2002
the She makes an impression's Site of the month for Feb. 2001!
February 2001
Awarded 19th Feb. 2000
February 2001
get the latest TotallyJem! Bulletins on Myspace.com follow TotallyJem! on twitter.com
Please do not use any images without permission. Most images are from my personal collection, and many are exclusive to this site.
feel free to contact me about in questions or corrections for the site ... or if you have any questions about Jem in general
This site was created on a Mac.

JEMstars - JEM Character Bios
Stormer of the Misfits
Stormer™ / Mary "Stormer" Phillips™

of the Misfits™

Mary "Stormer" Phillips was originally named Roxy. The name Stormer was the madden name of one of the Hasbro employees from the Marketing Department. Stormer never seemed to be a good fit for the Misfits. She usually went along with Pizzazz and Roxy, but sometimes she would go behind their back and do the right thing. Her struggle with her band escalated to point where she left the Misfits and ended up recording an album with Kimber of the Holograms. Little is known about her family, other than her brother Craig Phillips plays drums.

In the opening credits she plays guitar, and a few times in the first episodes, but she was the Misfits keyboardist – playing a keytar. The doll was released with Roland G-707  guitar, which Hasbro put the straps on the bottom of instead of the top so the doll is holding the guitar upside down. It was 6 tuning pegs as if it was a regular guitar, but only 5 strings.

Stormer is the most loved Misfit, and might be the most loved character of the series.

Early concepts
Roxy
became Stormer
from an unnamed source
(see more here)
       
Jem (1986-1988)
1985 as part of Super Sunday / Super Saturday
Stormer™ / Mary "Stormer" Phillips™of the Misfits™ Stormer™ / Mary "Stormer" Phillips™of the Misfits™
5205-08 thru 5205-12 "Truly Outrageous"
Stormer™ / Mary "Stormer" Phillips™of the Misfits™ the Misfits™
the Misfits™ the Misfits™
5205-01 thru 5205-03 "Starbright"
       
Doll Development
Each doll was given a model number, consisting of the date and the order it was recorded in for that day. Polaroids were used to show the model, and any additional Polaroids showed changed after from the original. They also created an official “confidential” rendering (illustration) approved by the designer and their supervisor. A second larger presentation art illustration was created to get final approval from the board. There was along process of created the head molds, and once the doll was ready to produce a Deco Guide/Paintmaster and for some dolls Rooting Guide were sent to the factor(s) to show exactly how the make-up and hair should look. Hasbro also sent slides to the factor(s) to show what the final doll should look like.
ConfidentialNever intended for pubic domain

ConfidentialNever intended for pubic domain
Similar to the 1986 Fashions Assortments art

ConfidentialNever intended for pubic domain
Polaroid of Model
from an ebay
(see more here)
Rendering
(by Lyn Fletcher*)
Presentation Art
(by Judith Nelson*)
Prototype Head Molds
(see more here)
ConfidentialNever intended for pubic domain ConfidentialNever intended for pubic domain ConfidentialNever intended for pubic domain same as
produced doll boxes
and Licensing Kit
Deco Guide / Paintmaster
(by designer*)
(see more here)
Rooting Master
(see more here)
Presentation Models
from an ebay
(see more here)
Box Art
(by Sharon Knettell*)
* = for prototypes, the designer and prototype creator are not always the same person // only known artist, but other artist may have been used. Sharon Knettell was the exclusive artist box art for the 1986 dolls and playsets, Hasbro had other artist manipulating and copying her style for the 1987 boxes to save money, so it is unclear which are specifically her designs. There is no sign of box art being included in one the 1988 doll boxes.
       
Marketing
Besides developing the doll line, having Sunbow develop the cartoon to sell the line, Hasbro also had to develop licensing and promotional material to promote the doll line. The Licensing Kit was developed to give licensees a guide to follow when packaging their licensed Jem product to have a constant look across all categories. The Hasbro Toy Catalogs were produced to show the available products each year to stores and the stores' toy buyers. The doll posters were produced and sold in the packages to show the consumer the other offerings available at retail.
1986 JEM Licensing Kit - The Misfits™ 1986 JEM Licensing Kit - Pizzazz™, Roxy™, Stormer™ Hasbro 1986 US Toy Fair Catalog - 4010 Misfits™ Asst.
1986 Licensing Kit
(see more here)
1986 Hasbro
Toy Catalog

(see more here)
1986 Doll Poster
(see more here)
Pizzazz, Roxy and Stormer were not include in November 1986 Licensing Kit update, more than likely they would not have been included in a later updated because there was no significant change to the dolls. Hasbro 1987 US Toy Fair Catalog - The Misfits®
1987 Licensing Kit Update
(see more here)
1987 Hasbro Toy Catalog
(see more here)
1987 Doll Poster
(see more here)
The band members of the Holograms and the Misfits were being discontinued in 1988, only the “friends of the Holograms” and “friends of the Misfits” were going to be offered in 1988. Hasbro felt the non-band members gave more diversity to themes and play for Jem. After slow Misfits sales in 1987, Hasbro decided to pull the Misfits all together, which included a new design for Pizzazz, a new friend of the Misfits Graphix and rumored Clash with longer hair.
       
Doll Commercials
1985/1986 Doll Commercials
(see more here)
 
1987 Doll Commercials
(see more here)
       
Dolls
Because of the demand and the chance for international trade conflicts, Hasbro employed multiple factories to produce the 1986 line. Two factories were responsible for the exact same doll and fashion, which gave us mold and fabric variations between the two factories. Because of less demand in 1987, each doll was only produced in a single factory limiting these variations. Of the 1988 line, the only known doll to be produced was Rockin’ Romance JEM® in very small numbers.
Not currently in
my collection

Not currently in
my collection

Stormer™ of the Misfits™
1986 (H22)
4205/4010 ©1985
(see more here)
Stormer™ of the Misfits™
1986 (H32)
4205/4010 ©1985
(see more here)
Not currently in
my collection
Not currently in
my collection
Stormer™ De Las Misfits™
1986 - Made in Spain
630605 0286
(see more here)
Stormer™ De Las Misfits™
1986 - Made in Mexico
????
(see more here)

Stormer was not offered in the 1988 Misfits doll assortment.

Stormer™ of the Misfits™
1987 (H44)
4205/4010 ©1986
(see more here)
   
In 2012 Integrity Toys, Inc. released a Hasbro licensed adult collector line called “The JEM AND THE HOLOGRAMS™ Collection” The collection was launched with the 2012 San Diego Comic-Con Exclusive Basic Hollywood Jem™, a first wave of dolls came out in December with Classic Jem™, Jerrica Benton™, Synergy™, Rio Pacheco™. With success of the first wave and 3 more waves which included the original band members for the Holograms, the Misfits and the Stingers in 2013, the licensed deal was expanded to include more exclusive dolls, along with additional band members and friends based on the Hasbro dolls. The collection has grown into included characters that were developed Christy Marx as secondary characters in the cartoon.
Integrity Toys Mary "STORMER" Phillips™  14033 Integrity Toys Mary "STORMER" Phillips™  14033 Integrity Toys The Bands Breakup 
Mary "STORMER" Phillips™ (2016 IT Direct Exclusive) 14068 ©2016 Integrity Toys The Bands Breakup 
Mary "STORMER" Phillips™ (2016 IT Direct Exclusive) 14068 ©2016 Integrity Toys The Bands Breakup 
Mary "STORMER" Phillips™ (2016 IT Direct Exclusive) 14068 ©2016
Mary "Stormer" Phillips™
14033 ©2013
(see more here)
On Stage - The Bands Breakup
Mary "STORMER" Phillips™

(2016 IT Direct Exclusive) 14068 ©2016
(see more here)
  Integrity Toys MARY "STORMER" PHILLIPS 
Dressed Doll / Bonus "I'M OKAY" Outfit
(2016 IT Direct Exclusive)
14033a ©2013  
  MARY "STORMER" PHILLIPS
Dressed Doll / Bonus "I'M OKAY" Outfit

(2016 IT Direct Exclusive)
14033a ©2013
(see more here)
 
Integrity Toys The Misifts Stage Essentials (2013 Direct Exclusive) 14055 ©2013 Integrity Toys The Misifts Stage Essentials (2013 Direct Exclusive) 14055 ©2013
  The Misifts Stage Essentials
(2013 IT Direct Exclusive) 14055 ©2013
(see more here)
 
  I Like Your Style
Mary "Stormer" Phillips™ and Jetta Burns™ Two-Doll Gift Set
14106 ©2020 I Like Your Style
Mary "Stormer" Phillips™ and Jetta Burns™ Two-Doll Gift Set
14106 ©2020  
  I Like Your Style
Mary "Stormer" Phillips™ and Jetta Burns™ Two-Doll Gift Set

14106 ©2020
 
       
The JEM and the Holograms Comic JEM the Movie!
JEM the Comic Book! #1 JEM the Comic Book! #1 JEM the Movie!(2016?) This Misfits made an appearance in an extra scene at the end of the movie
#1 CVR A
3/18/2015
(see more here)
(click image)
October 23, 2015

played by:
Katie Findlay

Property of IDW Publishing, no copyright infringement intended Property of Universal Pictures, no copyright infringement intended
       

Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.

Updated: January 19, 2022 5:44 PM ContactUpdatesSite MapSite IndexZip2Top
check the Updates page to see what may have been updated
       
       

JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.