TotallyJem! - the TOTALLY Outrageous JEM and the Holograms!

JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.

Info/History

Memorials

History
JEM "M" History JEM Timeline JEM Workflow TotallyJem! Calendar
Sightings
the Fans
JEM Cosplay JEM Fan Animation & Videos JEM Fan Made - Custom Toys
NEWS
Cartoon NEWS DVD NEWS Doll Line NEWS
NEW???
Trademarks - NEW Doll(s)? Trademarks - NEW Toy Line(s)? Trademarks - NEW Merchandise? Trademarks - NEW Show(s)/DVD? Trademarks - Old Trademarks Copyrights Domain Names
JEM@Cons
2011 New York Comic-Con 2012 San Diego Comic-Con 2012 Fashion Royalty Convention 2013 San Diego Comic-Con 2014 San Diego Comic-Con 2014 New York Comic-Con 2015 San Diego Comic-Con 2015 New York Comic-Con 2021 New York Comic-Con 2022 San Diego Comic-Con 2025 San Diego Comic-Con 2025 New York Comic-Con
JEM&me
Site
Site Updates Site Map Site Index
TJ! PSA

Font Size: (+) Larger, (-) Smaller

Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive

Image credit The Loyal Subjects

JEM Theme 2025!!!
May 19, 2025 - Available digitally!!!

billboard.com
Album coming July!!!

1985-2025 JEM 40 Truly Outrageous Years!

Holy Truly Outrageous 40th Anniversary, Synergy!

Glitter'n Gold Jem: Sticker Fun - 1987 Weekly Reader Books - A Golden Book/Western Pub. Co. 2165-1

Glitter'n Gold Jem Sticker Fun Experience
(click GnG Jem)

NEW On

I am Riot!!!

The Original Riot™ Judith Nelson Presentation Illustration

And Rapture!

The Original Rapture™ Judith Nelson Presentation Illustration

The Original Judith Nelson Presentation Illustration
(click Riot to see more of herwork)

JEM Store Signage
(click signage to see more)

JEM and me at NYCC 2011


Britta Phillips singing voice of JEM, Samantha Newark speaking voice of JEM, & Joelle Dunn 1987 Rebrand voice of JEM at Jemcon2024

Coming Soon!!! SDCC2022

Desperately Seeking
Rockin' Romance Jem
Desperately Seeking Rockin' Romance Jem 1988 Hasbro
To include on the website
and in a collector's guide book!!!
If you have any leads let me know -- buy at a decent price or maybe even trade for it.
contact me
or any other prototype doll, deco guide, head mold, prototype fashion, etc.

Let Hasbro know we need the complete original soundtrack in stereo!!!
(you have permission to use this image)

Jem the triple-platinum recording artist who never got her fair dues!!!

Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!

Let Hasbro & Netflix know we need 13 more episodes to complete the 3rd season!!!
We need the Entropy storyline, we need Graphix, we need a Minx and a Rapture origin story, plus a hand full of unproduced scrips.
(you have permission to use this image)

some might find irony in my new
web-hosting provider

Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

The Missing Master Tapes

Licensing Then

Licensing NOW!!!

Diamond Select Toys

Integrity Toys

Super7

Party City

Agua De Cheiro

Polished Lifting
(not officially licensed)

IDW Publishing

Funko

Jem's Pet
Rama Llama

Wedding KImber & Male

Ruby Red™ Jem®

JEMstars
JEM Character Bios

1986.2 Alex Couto | Alyx Couto | Entropy

2015 Blaze™

JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)

hallmark.com

The Hasbro Dolls 1986

Jem/Jerrica 4000 1986 -- images from 1986 Hasbro Toy Fair Catalog

The Holograms 4005, Aja, Kimber, and Shana 1986 -- images from 1986 Hasbro Toy Fair Catalog

The Misfits 4010, Pizzazz, Stormer, and Roxy 1986 -- images from 1986 Hasbro Toy Fair Catalog

Rio 4015 1986 -- images from 1986 Hasbro Toy Fair Catalog

The Hasbro Dolls 1987

Glitter'n Gold Jem/Jerrica 4001 and Rio 4016 1987 -- images from 1987 Hasbro Toy Fair Catalog

Rock'n Curl Jem 4002 and Flash'n Sizzle Jem 4003 1987 -- images from 1987 Hasbro Toy Fair Catalog

The Holograms 4005, Aja, Kimber, and Shana 1987 -- images from 1987 Hasbro Toy Fair Catalog

The Holograms 4005, Danse, Video, and Raya 1987 -- images from 1987 Hasbro Toy Fair Catalog

The Misfits 4010, Pizzazz, Stormer, and Roxy 1987 -- images from 1987 Hasbro Toy Fair Catalog

The Misfits 4010, Clash and Jetta 1987 -- images from 1987 Hasbro Toy Fair Catalog

Synergy 4020 1987 -- images from 1987 Hasbro Toy Fair Catalog

The Starlight Girls 4025, Ashley, Krissie, and Banne 1987 -- images from 1987 Hasbro Toy Fair Catalog

The Hasbro Dolls 1988

Rockin' Romance Jem 4004 and American Beauty Jem 4007 -- images from 1988 Hasbro Pre-Toy Fair Catalog

"scented" Hollywood Jem 4009 and "basic" Hollywood Jem 1988 -- images of prototypes and Illustration from Doll Reader Magazine

The Holograms 4005, Regine and Astral -- images from 1988 Hasbro Pre-Toy Fair Catalog

The Misfits 4010, Pizzazz and Gaphix 1988 -- images of prototypes

The Stingers 4012, Riot, Rapture, and Minx 1988 -- images of prototypes

JEM's 35th Anniversary
of the first airing on Super Sunday
October 6, 1985 -- October 6, 2020
Count Down Clock:

JEM's 35th Anniversary
of the Jem dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2021

JEM's 35th Anniversary
of "the Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2021

JEM's 35th Anniversary
of the first "New" Jem episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2021

JEM's 35th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2022

JEM's 35th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2022

JEM's 35th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2022

JEM's 35th Anniversary
of the Hollywood Jem episodes.
Jan. 11-12, 1988 - Jan. 11-12, 2023

JEM's 35th Anniversary
of the "the Stingers" Jem episodes.
Feb. 02-03, 1988 - Feb. 02-03, 2023

JEM's 35th Anniversary
of the "A Father Should Be..."
Jem episodes. (the end)
May 02, 1988 - May 02, 2023

www.integritytoys.com/ jemandtheholograms

JEM is Here!

Integrity Toys Licensing Deal ...

2012

Hollywood Jem™ SDCC 2012

Classic Jem™, Jerrica Benton™, Synergy™ & Rio Pacheco™ November 2012
2013

The Holograms™: Kimber Benton™, Aja Leith™ & Shana Elmsford™ March 2013

The Misfits™: Phyllis "Pizzazz" Gabor™, Roxanne "Roxy" Pelligrini™ & Mary "Stormer" Phillips™ May 2013

The Stingers™: Rory "Riot" Llewelyn™, Ingrid "Minx" Kruger™ & Phoebe "Rapture" Ashe™ September 2013

Continuing after the original Licensing Deal ...

Broadway Magic Jem™ W Club 2013, Glitter'n Gold Jem/Jerrica Benton™ SDCC 2013 & Glitter'n Gold Rio Pacheco™ IT Direct 2013

Who Is He Kissing? Jem™ & Jerrica Benton™ December 2013 & Stage Essentials March 2014
2014

Carmen "Raya" Alonso™, Sheila "Jetta" Burns™ & Maeve "Astral" Eldrich™ March 2014

Constance "Clash" Montgomery™, Vivien "Video" Montgomery™, Giselle "Danse" Dvorak™ & Regine Césaire™ June 2014

In Stitches Jem™ & Phyllis "Pizzazz" Gabor™ IT Direct 2015 - March 2014	Techrat™ W Club 2014 - August 2015

Countess Danielle Du Voisin™ W Club 2014 Upgrade	Rockin' Romance Jem™ SDCC 2014
2015

Lindsey Pierce™ IT Direct 2015	Eric Raymond™ IT Direct 2015

Starstruck Jem™ IT Direct 2015 - Winter 2015	Craig Phillips™ IT Direct 2015 - Winter 2015

Award Night Jem™ W Club 2015 - Early 2016	Twilight In Paris Jericca Benton/Jem™ SDCC 2015

Anthony Julian™ IT Direct 2015 - Fall 2015	Showtime Jem™ SHOPBOP 2015 - October 2015
2016

Sean Harrison™ IT Direct 2016 - Winter 2016	Rock 'N Roll Royalty RIOT LLEWELYN™ IT Direct 2016 May 2016

The Bands Breakup KIMBER BENTON™ IT Direct 2016 June/July 2016	The Bands Breakup Mary "STORMER" Phillips™ IT Direct 2016 Late Summer 2016

Designing Woman Phyllis "PIZZAZZ" Gabor™ IT Direct 2016 June/July 2016	Gwendolyn "Graphix" Snyd™ W Club 2016 - Feb 2017

Phyllis "Pizzazz" Gabor™ Bonus "At The Awards" Dress Roxanne "Roxy" Pelligrini™ Bonus "I'm With Her" Dress Mary "Stormer" Phillips™ Bonus "I'm Okay" Outfit Ingrid "Minx" Kruger™ Bonus "Are You Feeling Alright?" Outfit Phoebe "Rapture" Ashe™ Bonus "Destiny" Outfit IT Direct 2016 Nov 2016
2017

Zipper™ IT Direct 2017 March 2017	Tomorrow Is My Wedding Day KIMBER BENTON™ IT Direct 2017 April 2017

Studio Playset W Club 2017 Fall 2017	Sophisticated Lady JEM®/Jerrica Benton™ IT Direct 2017 June 2017
The End
Encore ...

Glitter ‘n Gold - Aja Leith™ On-Stage Mini-Giftset (Encore-W Club 2017 Exclusive) Winter 2017	Glitter ‘n Gold - Shana Elmsford™ On-Stage Mini-Giftset (Encore-W Club 2017 Exclusive) Winter 2017

This is Farewell JEM™ (Encore-W Club 2017 Exclusive) Winter 2017
A New Beginning

35th Anniversy

Up & Rockin' Jerrica Benton™/JEM™ Flip-Side Gift Set 14105 ©2020 (IT Direct / Sideshow.com Exclusive) Sept 2020	Perfect Match Rio Pacheco™, JEM™ and Riot Llewelyn™ Gift Set 14104 ©2020 (IT Direct / Sideshow.com Exclusive) Oct 2020

I Am A Giant Phyllis “Pizzazz” Gabor™ and Roxanne “Roxy” Pellegrini™ Two-Doll Gift Set 14109 ©2020 (IT Direct / Sideshow.com Exclusive) March 2021

Beat This Aja Leith™ and Shana Elmsford™ Two-Doll Gift Set 14107 ©2020 (IT Direct / Sideshow.com Exclusive) March 2021	She Makes An Impression Kimber Benton™ and Raya Alonso™ Two-Doll Gift Set 141078 ©2020 (IT Direct / Sideshow.com Exclusive) Early Summer 2021

I Like Your Style Mary "Stormer" Phillips™ and Jetta Burns™ Two-Doll Gift Set 14106 ©2020 (IT Direct / Sideshow.com Exclusive) June 2021
Post-35th Anniversy

Roxy Rumbles Roxanne Pelligrini™ Two-Doll Gift Set 14110 ©2021 (IT Direct / Sideshow.com Exclusive) Late Winter 2022	Mind Games Ingrid "Minx" Kruger™ and Phoebe "Rapture" Ashe™ Two-Doll Gift Set 14111 ©2022 (IT Direct / Sideshow.com Exclusive) Late Summer 2022

Mood I'm In: The TV Show Edition 14113 ©2022 (IT Direct) Summer 2022	Music Medley Fashion Pack 14114 ©2022 (IT Direct) Summer 2022
The End
Property of Integrity Toys, no copyright infringement intended

Updated: June 2022

Shout! Factory

JEM is now on DVD!

The Truly Outrageous Complete Series	Season One

October 11, 2011	October 11, 2011

Season Two	Season Three

February 14, 2012	July 10, 2012

Hasbro has reacquired the worldwide distribution rights to the Sunbow Library of Hasbro Classics on May 14, 2008.

Updated: Nov 3, 2011

(see above)

JEM the Comic Book!
(April 2015)

IDWPublishing.com

Get your officially licensed Jem t-shirts at

Everything you need to dress-up like Jem, Pizzazz or Synergy -- officially licensed by Hasbro. spirithalloween.com

Get your officially (USA) licensed Jem t-shirts at welovefine.com
thanks to the first welovefine/Jem contest, many Jem fan made designs are available for purchase.

Congratulations to the Winners! You are Superstars!

Nov 2011 - Get your officially (UK) licensed Jem t-shirts at truffleshuffle.co.uk

Jem The Movie
(October 23, 2015)

jemthemovie.com

Jem @ Comic Cons

JEM @ 2012 San Diego Comic-Con

HollywoodJem Integrity Toys - licensed by Hasbro - ©2012 Hasbro

JEM @ 2011 New York Comic-Con
& UNIT•E

myself with Jem
at NYCC 2011
with JEM at the 2011 New York Comic-Con

see more in Jem's Info/History menu
Jem@Cons drop down window

JEM's Beatin' Beetle
My Dream Car!

JEM's Glitter'n Gold VW

Fun Facts:

"Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
thefutoncritic.com
Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
Playthings - June 1987
Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
LA Times - Aug 22, 1987
The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
LA Times - Nov 9, 1987 - thanks CTD
By Sept. 1988 over 5,000,000 dolls were sold.
looking for source
Jem was voted the 1986 Girls Toy of the Year in Australia
article unknown

Things to see:

TotallyJem! Exclusive:

the JEM Deco Guide, Rooting Master & Paintmaster
1986 JEM Licensing Kit w/1987 update (only known complete set)
Hasbro 1987 US 1st Quarterly & Media Guide (one of two known copies)
Bill Sanders Final Resting Place

Rare and/or Exclusive:

Trade Posters & Ads (many never seen before)
Carleigh Hoff Interview, Portfolio, and Drawings (Exclusive for over 5 years)
Store Catalogs

Rare:

Jem Fan Club 1986
Hasbro Catalogs (first Hasbro 1988 US Pre-Toy Fair Catalog posted on the web)
Italian Topolino(s)
1986 German Leaflets (first on the web)
Spanish Cassette - ¡Gratis! Un Cassette Con Su Historia Y Musica (first on the web)
French/Canadian Cassette - Est-Ce_Moi, Jalousie, L'Univers A Mes Pieds (first on the web)

Lots or rare and exclusive information and database and every click

follow TotallyJem at http://twitter.com

samanthanewark.com
The speaking voice of Jem has a new CD and a new song -- "JEMBOY" :)
Pranceatron Vs. Jem
everything you need to know the dolls and show
Culture Klash
Online interviews with the people who worked on Jem (mp3s here)
Jem Things & Stuff
this site gives you everything
Custom Fashions & Accessories
Dress Like Jem
(thanks phoenixfire_us, from TrulyOutrageousJem group)

webmaster

Awards

March 2002

February 2001

February 2001

Please do not use any images without permission. Most images are from my personal collection, and many are exclusive to this site.

feel free to contact me about in questions or corrections for the site ... or if you have any questions about Jem in general

This site was created on a Mac.

JEMstars - JEM Character Bios
Stormer of the Misfits
Stormer™ / Mary "Stormer" Phillips™
of the Misfits™

	Mary "Stormer" Phillips was originally named Roxy. The name Stormer was the madden name of one of the Hasbro employees from the Marketing Department. Stormer never seemed to be a good fit for the Misfits. She usually went along with Pizzazz and Roxy, but sometimes she would go behind their back and do the right thing. Her struggle with her band escalated to point where she left the Misfits and ended up recording an album with Kimber of the Holograms. Little is known about her family, other than her brother Craig Phillips plays drums. In the opening credits she plays guitar, and a few times in the first episodes, but she was the Misfits keyboardist – playing a keytar. The doll was released with Roland G-707 guitar, which Hasbro put the straps on the bottom of instead of the top so the doll is holding the guitar upside down. It was 6 tuning pegs as if it was a regular guitar, but only 5 strings. Stormer is the most loved Misfit, and might be the most loved character of the series.
Early concepts Roxy became Stormer from an unnamed source (see more here)

Jem (1986-1988) 1985 as part of Super Sunday / Super Saturday

5205-08 thru 5205-12 "Truly Outrageous"


5205-01 thru 5205-03 "Starbright"

Doll Development
Each doll was given a model number, consisting of the date and the order it was recorded in for that day. Polaroids were used to show the model, and any additional Polaroids showed changed after from the original. They also created an official “confidential” rendering (illustration) approved by the designer and their supervisor. A second larger presentation art illustration was created to get final approval from the board. There was along process of created the head molds, and once the doll was ready to produce a Deco Guide/Paintmaster and for some dolls Rooting Guide were sent to the factor(s) to show exactly how the make-up and hair should look. Hasbro also sent slides to the factor(s) to show what the final doll should look like.
		Similar to the 1986 Fashions Assortments art
Polaroid of Model from an ebay (see more here)	Rendering (by Lyn Fletcher*)	Presentation Art (by Judith Nelson*)	Prototype Head Molds (see more here)
			same as produced doll boxes and Licensing Kit
Deco Guide / Paintmaster (by designer*) (see more here)	Rooting Master (see more here)	Presentation Models from an ebay (see more here)	Box Art (by Sharon Knettell*)
* = for prototypes, the designer and prototype creator are not always the same person // only known artist, but other artist may have been used. Sharon Knettell was the exclusive artist box art for the 1986 dolls and playsets, Hasbro had other artist manipulating and copying her style for the 1987 boxes to save money, so it is unclear which are specifically her designs. There is no sign of box art being included in one the 1988 doll boxes.

Marketing
Besides developing the doll line, having Sunbow develop the cartoon to sell the line, Hasbro also had to develop licensing and promotional material to promote the doll line. The Licensing Kit was developed to give licensees a guide to follow when packaging their licensed Jem product to have a constant look across all categories. The Hasbro Toy Catalogs were produced to show the available products each year to stores and the stores' toy buyers. The doll posters were produced and sold in the packages to show the consumer the other offerings available at retail.

1986 Licensing Kit (see more here)		1986 Hasbro Toy Catalog (see more here)	1986 Doll Poster (see more here)
Pizzazz, Roxy and Stormer were not include in November 1986 Licensing Kit update, more than likely they would not have been included in a later updated because there was no significant change to the dolls.
1987 Licensing Kit Update (see more here)		1987 Hasbro Toy Catalog (see more here)	1987 Doll Poster (see more here)
The band members of the Holograms and the Misfits were being discontinued in 1988, only the “friends of the Holograms” and “friends of the Misfits” were going to be offered in 1988. Hasbro felt the non-band members gave more diversity to themes and play for Jem. After slow Misfits sales in 1987, Hasbro decided to pull the Misfits all together, which included a new design for Pizzazz, a new friend of the Misfits Graphix and rumored Clash with longer hair.

Doll Commercials
1985/1986 Doll Commercials (see more here)
1987 Doll Commercials (see more here)

Dolls
Because of the demand and the chance for international trade conflicts, Hasbro employed multiple factories to produce the 1986 line. Two factories were responsible for the exact same doll and fashion, which gave us mold and fabric variations between the two factories. Because of less demand in 1987, each doll was only produced in a single factory limiting these variations. Of the 1988 line, the only known doll to be produced was Rockin’ Romance JEM® in very small numbers.
		Not currently in my collection	Not currently in my collection
Stormer™ of the Misfits™ 1986 (H22) 4205/4010 ©1985 (see more here)		Stormer™ of the Misfits™ 1986 (H32) 4205/4010 ©1985 (see more here)
		Not currently in my collection	Not currently in my collection
Stormer™ De Las Misfits™ 1986 - Made in Spain 630605 0286 (see more here)		Stormer™ De Las Misfits™ 1986 - Made in Mexico ???? (see more here)
		Stormer was not offered in the 1988 Misfits doll assortment.
Stormer™ of the Misfits™ 1987 (H44) 4205/4010 ©1986 (see more here)
In 2012 Integrity Toys, Inc. released a Hasbro licensed adult collector line called “The JEM AND THE HOLOGRAMS™ Collection” The collection was launched with the 2012 San Diego Comic-Con Exclusive Basic Hollywood Jem™, a first wave of dolls came out in December with Classic Jem™, Jerrica Benton™, Synergy™, Rio Pacheco™. With success of the first wave and 3 more waves which included the original band members for the Holograms, the Misfits and the Stingers in 2013, the licensed deal was expanded to include more exclusive dolls, along with additional band members and friends based on the Hasbro dolls. The collection has grown into included characters that were developed Christy Marx as secondary characters in the cartoon.

Mary "Stormer" Phillips™ 14033 ©2013 (see more here)		On Stage - The Bands Breakup Mary "STORMER" Phillips™ (2016 IT Direct Exclusive) 14068 ©2016 (see more here)

	MARY "STORMER" PHILLIPS Dressed Doll / Bonus "I'M OKAY" Outfit (2016 IT Direct Exclusive) 14033a ©2013 (see more here)

	The Misifts Stage Essentials (2013 IT Direct Exclusive) 14055 ©2013 (see more here)

	I Like Your Style Mary "Stormer" Phillips™ and Jetta Burns™ Two-Doll Gift Set 14106 ©2020

The JEM and the Holograms Comic		JEM the Movie!
			This Misfits made an appearance in an extra scene at the end of the movie
#1 CVR A 3/18/2015 (see more here)	(click image)	October 23, 2015	played by: Katie Findlay
Property of IDW Publishing, no copyright infringement intended		Property of Universal Pictures, no copyright infringement intended

Updated: January 19, 2022 5:44 PM

Contact • Updates • Site Map • Site Index • Zip2Top

check the Updates page to see what may have been updated

JEM^®, the Holograms^®, the Misfits^®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM^®, JEM & the Holograms^®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.