Ages: 5 & Up
With tremendous growth of music videos and their strong influence on today's youth, Hasbro has developed JEM, ™ a new fashion doll and a truly outrageous rock star! The JEM concept centers around a beautiful, young woman of the 80's with a secret dual identity! Off stage she's Jerrica Benton, co-owner of Starlight Music Corporation! With the help of a holographic computer image named SYNERGY, ™ that focuses her power through special LED earrings, Jerrica™ mysteriously transforms into JEM, the hottest rock singer to hit the stage!

In addition to the lively animated television series, the JEM line will be supported by dynamic commercials and an aggressive advertising campaign, as well as premium and promotional support programs! JEM™ is truly outrageous!

4000 JEM/Jerrica™
Jerrica the executive, transforms into JEM the rock star, with the help of her flashing Jemstar™ LED earrings! Girls will dress, pose, and change her hair styles to match her life-styles! 12 1/2" doll is fully articulated with bendable elbows and knees, twist and turn waist, and poseable head. Includes microphone, stage dress, tights, glitter pumps, hairpick bracelet, reversible belt, daytime dress, hat, pumps, sunglasses, rock poster, and figure stand. (Batteries included.)
7 1/2" x 2" x 14 1/5
CU.:1.0
Wt.:10 lbs
PACK:6

4005 Holograms™ Asst.
JEM's fabulous musical group, are high energy in motion! They're dressed in 'outrageous' stage costumes and feature the latest hair styles and colors. Kimber™, Aja™ and Shana™ come with their own unique musical instrument and a cassette tape featuring rock music from the JEM™ animated series! Each fully articulated, 12 1/2" doll includes as stage fashion, instrument, pumps, hairpick, cassette tape, rock poster and figure stand.
7 1/2" x 2" x 14 1/5
CU.:1.0
Wt.:10 lbs
PACK:6

4010 Misfits™ Asst.
The mischievous musical group and JEM's beautiful adversaries–The Misfits! Pizzazz, ™ Stormer™ and Roxy™ have their own unique style with exciting hair colors, wild makeup, and hot fashion to set them apart from the Holograms! Each doll comes with a cassette tape featuring exclusive music from the Misfits! These fully poseable 12 1/2" dolls come with a stage fashion, musical instrument, pumps, hairpick, cassette tape, 2 bracelets, rock poster and figure stand.
7 1/2" x 2" x 14 1/5
CU.:1.0
Wt.:10 lbs
PACK:6

4015 Rio™
Will Rio ever find out that the two special ladies in his life are one in the same? He's JEM's road manager and Jerrica's boyfriend! Rio is a 12 1/2", fully articulated figure with rooted, combable hair and stylish clothes. Includes cassette tape featuring music from the animated series, briefcase, rock poster, hairpick, figure stand and a fashion look that truly rocks!
7 1/2" x 2" x 14 1/5
CU.:1.0
Wt.:10 lbs
PACK:6

4045 Flip Side Fashions™ Asst.
It's JEM's outrageous line of Flip Side Fashions! Each JEM/Jerrica outfit converts from an upbeat executive style for Jerrica to a truly outrageous stage look for JEM! (Also Fits Holograms™ & Misfits™)
9 1/2" x 1" x 13"
CU.:1.0
Wt.:6 lbs.
PACK:12

4040 (opposite page)
On Stage Fashions™ Asst.
For exciting on-stage performances, these dynamic outfits are specially designed for JEM and the Holograms™! On Stage fashions come in a wide variety of bright glittery fabrics and textures that appeal to little girls and extend the JEM fantasy! (Also Fits Misfits™)
10" x 3/4" x 14"
CU.:1.3
Wt.:10 lbs.
PACK:24

4050 Smashin' Fashions™ Misfit™ Asst.
4051 Smashin' Fashions™ Rio™ Asst.
A collection of dramatic fashions for the Misfits™ …and handsome, up-to-the-minute outfits for our leading man, Rio™!
10" x 3/4" x 14"
CU.:1.3
Wt.:10 lbs.
PACK:24

4080 Rock Backstager™ with speaker!
Five minutes to showtime! The rock Backstager is a real audio speaker, a carrying case and a dressing room with everything a rock star needs for an outrageous performance! The audio speaker hooks up to the Jem Star Stage, ™ the Rockin' Roadster™, or most radios and cassette players! Use it to carry your Jem dolls and accessories!
14 3/8" x 4 1/4" x 18 7/8"
CU.:4.8
Wt.:10.5 lbs.
PACK:6