JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.
Jem then and now!
Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.
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Jem and the Holograms: Truly Outrageous Comic Collection
Jem and the Holograms: Truly Outrageous Comic Collection
The Encore Era
Kickstarter End
December 4, 2025 
backerkit.com | kickstarter.com
JEM2023

Grey's Anatomy star and photographer Brad Everett Young was one of our own. Love him or hate him, he was the founder of “Jem’s Space” on myspace.com. He shared some great photography of Jem dolls, fashions, and prototypes. The information was not always correct, because his main source didn’t really have a connection to the Jem line. He is a devastating loss to the Jem community.
Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive
Jem and the Holgrams 12 Fashion Doll Classic Jem Walmart Exclusive
Image credit The Loyal Subjects
Jem Deluxe Album
coming November 28, 2025,
with 2 new reimagined songs!!!
Jem Deluxe Album coming November 28, 2025, with 2 new reimaged songs!!!
1985-2025 JEM 40 Truly Outrageous Years!
JEM2023
Holy Truly Outrageous 40th Anniversary, Synergy!
the Toy Book has revealed ... The Loyal Subjects licensed Jem/Jerrica figure/doll!!!
Funko JEM and the Holograms - JEM
Jem and The Holograms Exclusive Card Holder and Bookbag
Cromy Colecciones Ladies Pack Vol. II
Glitter'n Gold Jem: Sticker Fun - 1987 Weekly Reader Books - A Golden Book/Western Pub. Co. 2165-1
Glitter'n Gold Jem Sticker Fun Experience
(click GnG Jem)

NEW On

I am Riot!!! & Rapture!
The Original Riot™ Judith Nelson Presentation Illustration The Original Rapture™ Judith Nelson Presentation Illustration
The Original
Presentation Illustration
The Original Presentation Illustration The Original Presentation Illustration
The Original Presentation Illustration The Original Presentation Illustration

4' JEM Sign P/N182243.00A
JEM Store Signage
(click signage to see more)
JEM and me
at NYCC 2011
with JEM at the 2011 New York Comic-Con
Britta Phillips singing voice of JEM, Samantha Newark speaking voice of JEM, & Joelle Dunn 1987 Rebrand voice of JEM at Jemcon2024
Samantha Newark speaking voice of Jem as Jem at Jemcon2022
 

JEM and Pizzazz action figures!
Coming Soon!!! SDCC2022
Super7 SDCC JEM
 

Desperately Seeking
Rockin' Romance Jem
Desperately Seeking Rockin' Romance Jem 1988 Hasbro
To include on the website
and in a collector's guide book!!!
If you have any leads let me know -- buy at a decent price or maybe even trade for it.
contact me
 or any other prototype doll, deco guide, head mold, prototype fashion, etc.
 
Let Hasbro know we need the complete original soundtrack in stereo!!!
Let Hasbro know we need the complete original soundtrack in stereo!!!
(you have permission to use this image)
Let Hasbro know we need the complete original soundtrack in stereo!!!
Jem the triple-platinum recording artist who never got her fair dues!!!
Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!
Let Hasbro & Netflix know we need 13 more episodes to complete the 3rd season!!!
We need the Entropy storyline, we need Graphix, we need a Minx and a Rapture origin story, plus a hand full of unproduced scrips.
(you have permission to use this image)
some might find irony in my new
web-hosting provider

Let Hasbro & Netflix know we need the 13 more episdoes to complete the 3rd season!!!

Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

The Missing Master Tapes
the JEM Master Tapes

Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Licensing
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Jem's Pet
Rama Llama
Rama Llama Jem's Pet
Wedding Kimber & Male
Wedding KImber & Male!!!
Ruby Red™ Jem®
Welcome to the Official home of Ruby Red Jem!
Hey Look it's Jem, Hollywood Jem ...
1988 High End Red Dress Jem
Jem 2.0 - "Lucy" - Maxie Jem
35 Years of JEM! 1985-2020

JEMstars
JEM Character Bios

1985 Jem/Jerrica Benton™ | Kimber Benton™ | Aja Leith™ | Shana Elmsford™ | Rio Pacheco™ | Roxanne "Roxy" Pelligrini™ | Mary "Stormer" Phillips™ | Phyllis "Pizzazz" Gabor™ | Eric Raymond™ | Mrs. Bailey™ | Synergy™ | Howard Sands™ | Zipper™ | Countess Danielle Du Voisin™ | Lindsey "Lin-Z" Pierce™ | Anthony Julian™ | The Starlight Girls™

1986 Vivien "Video" Montgomery™ | Constance "Clash" Montgomery™ | Jeff Wright™ | Harvey Gabor™ | Shawn Harrison™ | Giselle "Danse" Dvorak™ | Techrat™

1986.2 Alex Couto | Alyx Couto | Entropy

1987 Carmen "Raya" Alonso™ | Craig Phillips™ | Sheila "Jetta" Burns™ | Harriet Horn™ | Emmett Benton™ | Jacqui Benton™

1988 Rory "Riot" Llewelyn™ | Ingrid "Minx" Kruger™ | Phoebe "Rapture" Ashe™ | Maeve "Astral" Eldrich™ | Regine Césaire™ Gwendolyn "Graphix" Snyd™ | Rama Llama

2015 Blaze™
JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)
JEM the Comic Book!(April 2015)
hallmark.com
The Hasbro Dolls 1986
Jem/Jerrica 4000 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1986 -- images from 1986 Hasbro Toy Fair Catalog
Rio 4015 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Hasbro Dolls 1987
Glitter'n Gold Jem/Jerrica 4001 and Rio 4016 1987 -- images from 1987 Hasbro Toy Fair Catalog
Rock'n Curl Jem 4002 and Flash'n Sizzle Jem 4003 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Danse, Video, and Raya 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Clash and Jetta 1987 -- images from 1987 Hasbro Toy Fair Catalog
Synergy 4020 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Starlight Girls 4025, Ashley, Krissie, and Banne 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Hasbro Dolls 1988
Rockin' Romance Jem 4004 and American Beauty Jem 4007 -- images from 1988 Hasbro Pre-Toy Fair Catalog
"scented" Hollywood Jem 4009 and "basic" Hollywood Jem 1988 -- images of prototypes and Illustration from Doll Reader Magazine
The Holograms 4005, Regine and Astral -- images from 1988 Hasbro Pre-Toy Fair Catalog
The Misfits 4010, Pizzazz and Gaphix 1988 -- images of prototypes
The Stingers 4012, Riot, Rapture, and Minx 1988 -- images of prototypes
JEM's 40th Anniversary
of the first airing on Super Sunday
November 3, 1985 -- November 3, 2025
JEM's 40th Anniversary
of the Jem dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2026
JEM's 40th Anniversary
of "the Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2026
JEM's 40th Anniversary
of the first "New" Jem episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2026
JEM's 40th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2026
JEM's 40th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2027
JEM's 40th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2027
JEM's 40th Anniversary
of the Hollywood Jem episodes.
Jan. 11-12, 1988 - Jan. 11-12, 2028
JEM's 40th Anniversary
of the "the Stingers" Jem episodes.
Feb. 02-03, 1988 - Feb. 02-03, 2028
JEM's 40th Anniversary
of the "A Father Should Be..."
Jem episodes. (the end)
May 02, 1988 - May 02, 2028
JEM on tubi
Jem @ Comic Cons
JEM @ 2012 San Diego Comic-Con
HollywoodJem Integrity Toys - licensed by Hasbro - ©2012 Hasbro
JEM @ 2011 New York Comic-Con
& UNIT•E

myself with Jem
at NYCC 2011
with JEM at the 2011 New York Comic-Con
see more in Jem's Info/History menu
Jem@Cons drop down window
JEM's Beatin' Beetle
My Dream Car!
JEM's Beatin' Beetle - My Dream Car!
JEM's Glitter'n Gold VW
JEM's Beatin' Beetle - My Dream Car!

Fun Facts:

  • "Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
    thefutoncritic.com
  • Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
    2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
    Playthings - June 1987
  • Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
  • 1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
    LA Times - Aug 22, 1987
  • The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
    LA Times - Nov 9, 1987 - thanks CTD
  • By Sept. 1988 over 5,000,000 dolls were sold.
    looking for source
  • Jem was voted the 1986 Girls Toy of the Year in Australia
    article unknown

Things to see:

TotallyJem! Exclusive:

Rare and/or Exclusive:

Rare:

Lots or rare and exclusive information and database and every click

webmaster
Awards
March 2002
the She makes an impression's Site of the month for Feb. 2001!
February 2001
Awarded 19th Feb. 2000
February 2001
get the latest TotallyJem! Bulletins on Myspace.com follow TotallyJem! on twitter.com
Please do not use any images without permission. Most images are from my personal collection, and many are exclusive to this site.
feel free to contact me about in questions or corrections for the site ... or if you have any questions about Jem in general
This site was created on a Mac.

Jem vs. Barbie and the Rockers (BATR) (Mattel 1986-1987, 2008-2009 and 2017)

Who came first "Barbie and the Rockers" or "Jem and the Holograms"?

According to the Hasbro designer Carleigh Hoffs, Jem came first. It sounded like Hasbro took a Jem/Jerrica box to Hong Kong/China for a trade show. After the show the box was thrown out. It sounds like a Mattel salesperson took the box out of a dumpster and took it back to the US. According to the Carleigh this is why the fabrics used for Barbie and the Rockers where so bright, because Mattel was working from the illustration on the box and not a real Jem doll. At that point Mattel worked their department over time to get Barbie and the Rockers out first. Mattel did not have as much work to do in pre-production as Hasbro. Mattel already had the doll molds and some accessories, while Hasbro had to make everything from scratch.

2017 UPDATE: according to the Senior VP of Girls Toys from Mattel, there was no box used. I contacted her after she was interviewed on "The Toys That Made Us" and said that she found out that Hasbro was releasing a rock star, so Mattel designed a rock star to ship first. The CEO from Mattel at that time said it took 4 months to take BATR to market, and in normally takes 18 months per single Barbie.

The Barbie and the Rocker stage is a variation on the Donny and Marie Osmond T.V. Show Playset from 1977. The TV, camera, stage light, keyboard and guitar were reused in the Hot Rockin' Stage.

The Rockers Van was also reused from the 1970s.
(click image)  
  • Diva (Red headed) -
    new original head mold
  • Dee Dee (African-American)
    uses the Spanish Barbie head mold (1983)
  • Dana (Asian-American) -
    uses the Orental Barbie head mold (1980)
  • Derek -
    new original head mold

So it sounds like Barbie and the Rockers, may have been released first. But only because Hasbro was having to put a lot more work into the Jem line to get it ready for production.

In the article"Jem - Beautiful or Outrageous" by A. Glen Mandeville, Glen quoted Hasbro Senior Vice President Al Corosi as saying that Hasbro found out that Mattel was going to release a female rock band, so Hasbro changed the male group to an all female group at that point.

So "Barbie and the Rockers" would not be BATR without JATH, and "Jem and the Holograms" would not JATH without BATR.
Barbie of Barbie and the Rockers (1986)

Thanks to Barbie's 50th Birthday, Mattel released a collection of dolls to represent Barbie through out the years. Mattel released Barbie from "Barbie and the Rockers" for 1986, and included a new fashion for her.

Following that release, a "Barbie and the Rockers" accessories pack became a part of Barbie Basics.

 Barbie® and the Rockers™ - Barbie's 50th Birthday Barbie® and the Rockers™ - Barbie's 50th Birthday
    (click image) (click image)
Barbie® Basics - Barbie® and the Rockers™ Barbie® Basics - Barbie® and the Rockers™
(click image) (click image)

Barbie and the Rockers 2017

In 2017 Mattel released a new Barbie and the Rockers as a Target Exclusive. The line featured the new body types and the dolls came with instruments.

I question the timing of the Barbie new body types, as it came out around the same time as the Jem comics with new body types -- and the Jem comic artist designed the characters long before the IDW deal, and they had been public for many years. The Rockers showing up with the body types feels like final nail in the coffin.

I do have all of this collection, just haven't photographed them yet. :(
Barbie and The Rockers™ Chelsea® Doll Tambourine + Fashion
FHC00		 Barbie and The Rockers™ Chelsea® Doll Boombox + Fashion
FHC01
       
       
Barbie and The Rockers™ Barbie® Doll + Keytar
FHC03		 Barbie and The Rockers™ Barbie® Doll + Saxophone
FHC04
       
       
Barbie and The Rockers™ Barbie® Doll + Violin
FHC05		 Barbie and The Rockers™ Chelsea® Dolls & Piano
FHC06
       
       
Barbie and The Rockers™ Doll + Drums
FHC07		 Barbie and The Rockers™ Stage Playset
FHC08
       
       
  Barbie and The Rockers™ Doll + Fashions
FHC09		  
   
       
       

1986 Mattel US
Toy Fair Catalog*
  (click image) (click image) (click image)
   
(click image) (click image)    

1986 French Mattel Customer Catalog

thanks to
Jademaliburoad
  (click image)
(click image)
1987 French Mattel Customer Catalog

thanks to
Jademaliburoad
  (click image)
(click image) (click image)
(click image) (click image)
 
* = some of these toys may be unproduced.

1987 Mattel US
Toy Fair Catalog*
  (click image) (click image) (click image)
 
(click image) (click image) (click image)  
* = some of these toys may be unproduced.

Topolino
from Italy

Barbie and the Rockers,
and other Barbie dolls.		 # 1604
Aug. 24, 1986
    (click image)
# 1609
Sept. 28, 1986
 # 1618
Nov. 30, 1986		 # 1638
April 19, 1987
(click image) (click image) (click image)
# 1661
Dec 20, 1987		 # 1671
Dec. 6, 1987		 # 1673
Dec 20, 1987
(click image) (click image) (click image)
  # 1402 # 1677

The ad in 1402 shows the Barbie piano.

The ad from 1677 shows a 6 change fashion that seems very similar to Jem's Pink Hollywood Jem dress.
(click image) (click image)

  1982 Mattel Checklist
"Barbie Electronic Piano" lower right
Other US Barbie ads.
  (click image)

1986 Free Record

thanks to
glittergoldguy
  (click image) (click image)
1987 Free Record

thanks to
glittergoldguy
(click image) (click image)

More Rocker playsets from store catalogs.
a instrument set Image I cut out of a store catalog years ago
a living room set Image I cut out of a store catalog years ago
Rockin Cafe Image I cut out of a store catalog years ago
Check out the Store Catalog page for more Barbie and the Rockers Images
Rockin Pool Party (anonymous)
Rockin' Cycle (anonymous)
 

See more Barbie and the Rockers merchandise here: thetotsbox
Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.
Updated: January 16, 2022 9:41 PM Contact • Updates • Site Map • Site Index • Zip2Top
check the Updates page to see what may have been updated
       
       

JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.